The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge’s passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and fun-to-drive.
The all-new 2013 Dodge Dart will compete in the compact sedan segment, one of the largest segments in the automotive industry. The Dart is well-crafted and built with the features, technology and style today’s compact car customers desire, positioning the Dart as a groundbreaking new car.
Dodge expects the Dart to appeal to a wide ranging group of new car buyers, from millenials to empty nesters. The millennial customer is a young professional most likely purchasing their first new car. They desire a car that is truly an expression of themselves, a car they can personalize and call their own. The millennial customer is connected with their friends, enjoys having a great time and is never without their phone. They grew up with technology and they indulge in the latest high-tech features.
The empty-nester customer is in the process of redefining their lifestyle, and they have more time for themselves than in their recent past. This customer typically knows what they like and purchases things and participates in activities that make them happy. The empty-nester appreciates what they have, leads an active lifestyle and is always up for a challenge. This customer knows a little bit about a lot of things and is interested in not only the way things work, but why. The empty-nester appreciates a good value, but doesn’t want to sacrifice the level of quality and amenities they have worked hard to attain.
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.
January 12, 2012
Dodge