Buick has been building reliable, quality automobiles since 1903 and has been one of only two General Motors luxury car brands (the other being Cadillac) since the General’s inception back in 1908. Now it’s not too unusual for a brand to have one or two outstanding models in a particular year that are recognized by significant industry awards, but for 2014 every one of the Buick luxury models—Verano, Encore, Regal, LaCrosse, and Enclave—garnered at least one top industry prize. Let’s take a closer look at some of the hardware the Buick luxury car team brought home.
Buick’s SUV Awards
As in many sports contests, it’s not always the biggest person on the team who carries the day. Sometimes it’s the “little guy” who comes through in the clutch. So it was with the Buick luxury SUV team. Buick’s “little guy”, the Encore, took the highest ranking in the J. D. Power Initial Quality Award in the small SUV market segment for the second year in a row.
Of course, Buick’s “big guy”, the Enclave, also did well by being selected by U. S. News as the Best Midsize SUV for Families over such stalwarts as the Chevrolet Traverse and the Dodge Durango.
Buick’s Car Awards
How did Buick’s luxury cars do? Like any proud parent, Buick’s glad you asked. The Verano brought home a Consumer Guide Automotive Best Buy award and was selected by U. S. News as the Best Upscale Small Car for Families for 2014 ahead of the Acura TSX and the Volkswagen GTI.
The Regal proved it could not only carry its occupants in the lap of luxury, but could protect them in a worst-case scenario by achieving the highest crash safety ratings from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety.
Consumer Guide selected the LaCrosse as a Consumer Guide Best Buy saying, “The LaCrosse combines big-car room, comfort and quietness with surprising fuel economy.” The car also showed it could take any hit the NHTSA could dish out with a five-star overall safety rating, the highest awarded.
Buick Gains in Customer Satisfaction
As reported in the August 26, 2014 issue of Business Week, Buick and Chevrolet were the only two brands to improve over last year’s results in the American Customer Satisfaction Index and Buick was the only domestic brand to score above the industry average. Claes Fornell, the study’s author wrote, about Buick, “Sales are up 12.5 percent for the first half of the year—the largest increase of any GM car—led by a surge in sales of the Buick Encore.” The “little guy” comes through again!
1953 Skylark exemplifies Buick’s tradition of luxury and quality
Carrying on Buick Traditions of Luxury and Quality
Buick has established traditions of luxury and quality that are exemplified by such classic vehicles as the 1949 Roadmaster Riviera Hardtop, the 1953 Skylark, and the 1963 Riviera. The latest Buicks take these traditions to new heights for a new generation of owners.